White Industries

Falkor 36R for Jim

This set of wheels is headed to Jim in Anderson, SC.  He’s a bigger guy who likes to hammer, and in the past he’s been put on several very nice custom wheels that just weren’t well suited to him.  Rims that are too light, not stiff enough, not enough spokes, etc.  But not so...

Pacenti Forza for Chris

Chris has been riding a set of White Industries hubs and Pacenti SL23 rims I built him for a little over two years now.  The front wheel has over 30,000 miles on it now, but the rear has been rebuild once before due to cracks forming at the spoke holes, and now the 2nd...

Boyd and White Industries

This set of wheels is headed to Justin in Fairview Heights, IL.  White Industries excellent T11 hubs in the beautiful polished silver finish, laced up to Boyd’s excellent Altamont rims, 24/28 spoke count.  The silver hubs and spokes paired with the black nipples and rim makes for a great, classy, looking set of wheels....

Catching Up on April

The month of April seems to have flown by.  I’ve been super busy all month, and haven’t had time to update the blog very often, so here’s a photo dump of some recent wheel builds, events, and rides.

Now Available: 48 POE White Industries Freehub Upgrade

White Industries is now offering a 48 points of engagement (POE) freehub option – and best of all, it’s retrofitable to all of their hubs made in the last 20 years.  This upgrade doubles the POE, reducing the free play from 14 degrees down to 7.5 degrees.  Faster engagement is a big help in...