Southern Wheelworks is now proud to offer Bitex hubs for custom wheel builds!  Bitex is a Taiwanese manufacturer who’s hubs are often rebranded and sold as part of complete wheelsets from other manufacturers.  They’re light, well made, available in several colors, lots of drilling options, and they’re inexpensive.  They have been popular for many years in the weight weenie scene thanks to their low weight, lots of drilling options, and attractive pricepoint.

Bitex Rear Hub

The problem with most lower cost road hubs, like the Shimano 105 and Ultegra, is they usually are only one color and either 32 or 36 hole.  The lack of spoke hole drilling options have always bugged me, just because your budget isn’t huge shouldn’t mean you get stuck with an overbuilt heavier than necessary set of wheels.

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The Bitex hubs allow for a light weight, low spoke count build at a very attractive price point.  Bitex hubs come in a several colors so they can be coordinated with the rest of your bike.  Available colors are black, blue, gold, green, pink, purple, red, silver, and white.  The hubs have Enduro bearings, and are easily maintained with no special tools, just a couple allen wrenches.  The rear hub has 6 pawls arranged into two offset groups of three (three pawls engage at a time), and combined with the 24T drive ring you get a very impressive 48 points of engagement.

The Bitex hubs are easily disassembled with just a few allen wrenches, no special tools needed. The six pawls are arranged in two offset groups of three, so three pawls engage at a time, and you get double the engagement.
The Bitex hubs are easily disassembled with just a few allen wrenches, no special tools needed. The six pawls are arranged in two offset groups of three, so three pawls engage at a time, and you get double the engagement.

The hubs pictured here are free of all logos, but going forward they will have ‘Built By Southern Wheelworks’ laser engraved on the hubshell.

Here’s an example of what can be done with the Bitex hubs.  The set of wheels pictured here use DT Swiss RR440 rims, with the asymmetric rear rim, 24 spoke front, 28 spoke rear, DT Swiss Revolution spokes laced two-cross all around and alloy nipples.  This set would sell for $520 + shipping and/or tax (if applicable), and weighs in at only 1,462g.  The same wheels if built with Shimano Ultegra hubs (and corresponding 32 spoke count front and rear) would sell for $563 (plus shipping and/or tax) and weigh in at approximately 1,720g.

Wheels